First off, it is smooth and very very thin material. There is zero chance any of those models are not wearing thick nipple covers. The fit of the bra itself is on par. I am usually a 32B and got a 1 and the band and cup sizing was perfect. I also appreciate how the triangle makes the bra not fulm coverage. However, the stitching right between the cups and on the band rubs against my sternum, and makes it super itchy. It’s not smooth there and makes this bra uncomfortable. The coral color is my favorite and true to color. I wore the bra with nipple covers and extra padding (that surprisingly stayed put) all day. Maybe I can find a way to put some kind of fabric tape over the middle stitching…because I couldn’t go all day without feeling it. They don’t show any photos of the other side of the bra so you can’t see it and I don’t see where I could upload a photo. (It will be my profile photo).