Best Sellers

Simple and still sexy. Everyday wearability without sacrificing style. You should love your first layer.

Best Sellers

Simple and still sexy. Everyday wearability without sacrificing style. You should love your first layer.

Sieve Cutout Bra in Black Sieve Cutout Bra in Black (alternate view) Sieve Cutout Bra in Black $65
Available in 10 colors
Sieve Non-Wire Bra in Buff Sieve Non-Wire Bra in Buff (alternate view) Sieve Non-Wire Bra in Buff $65 +
Available in 14 colors
Sieve Thong in Buff + White Sieve Thong in Buff + White (alternate view) Sieve Thong in Buff + White $32
Available in 15 colors
Sieve Demi Bra in Buff Sieve Demi Bra in Buff (alternate view) Sieve Demi Bra in Buff $75
Available in 4 colors
Whipped Boxer in Sand Whipped Boxer in Sand (alternate view) Whipped Boxer in Sand $50
Available in 7 colors
Whipped Bra Top in Sand Whipped Bra Top in Sand (alternate view) Whipped Bra Top in Sand $65
Available in 6 colors
Sieve Triangle Bra in Buff Sieve Triangle Bra in Buff (alternate view) Sieve Triangle Bra in Buff $65 +
Available in 14 colors
Essaouira Thong in Black Essaouira Thong in Black (alternate view) Essaouira Thong in Black $30
Available in 3 colors

At Negative, we believe that you should love your first layer. Our core concept is ‘less is more’ – we create luxury bras, underwear, and loungewear that elevate the everyday, merging comfort and cool at a wearable price. We focus on the essentials and ditch the rest. The result? The best women’s underwear and bras in terms of fit, comfort, support, and quality that lasts.

Our best-selling women’s bras and underwear have a cult-following for a reason. We don’t compromise function for design, or comfort for style — our obsessively crafted pieces check all the boxes. Plus, they make the perfect gifts for brides-to-be, new mothers, and any woman in your life (gift to self counts too!) Whether you are looking for the best wireless bras for support, crazy comfortable bralettes for staying in, or the softest lounge layers, you’ll find all that and more in our Best Sellers collection. These top rated styles are tried and tested.

Or, check out our full collection of Wired and Wireless Bras, Underwear, or browse our Packs for multi-color combos at a discounted price.



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