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Best Sellers

Simple and still sexy. Everyday wearability without sacrificing style. You should love your first layer.

Best Sellers

Simple and still sexy. Everyday wearability without sacrificing style. You should love your first layer.

Sieve Bra Top in Black Sieve Bra Top in Black (alternate view) Sieve Bra Top in Black $65 +
Available in 8 colors
Sieve Bra Top in Peach Sieve Bra Top in Peach (alternate view) Sieve Bra Top in Peach $65 +
Available in 8 colors
Glacé Bra Top in Buff Glacé Bra Top in Buff (alternate view) Glacé Bra Top in Buff $65
Available in 2 colors
Sieve Cutout Bra in Coral Sieve Cutout Bra in Coral (alternate view) Sieve Cutout Bra in Coral $65
Available in 4 colors
Cotton Bralette in White Cotton Bralette in White (alternate view) Cotton Bralette in White $45
Available in 3 colors
Club Crew in Glacier Club Crew in Glacier (alternate view) Club Crew in Glacier $125
Available in 6 colors
Club Short in Glacier Club Short in Glacier (alternate view) Club Short in Glacier $85
Available in 4 colors

At Negative, we believe that you should love your first layer. Our core concept is ‘less is more’ – we create luxury bras, underwear, and loungewear that elevate the everyday, merging comfort and cool at a wearable price. We focus on the essentials and ditch the rest. The result? The best women’s underwear and bras in terms of fit, comfort, support, and quality that lasts.

Our best-selling women’s bras and underwear have a cult-following for a reason. We don’t compromise function for design, or comfort for style — our obsessively crafted pieces check all the boxes. Plus, they make the perfect gifts for brides-to-be, new mothers, and any woman in your life (gift to self counts too!) Whether you are looking for the best wireless bras for support, crazy comfortable bralettes for staying in, or the softest lounge layers, you’ll find all that and more in our Best Sellers collection. These top rated styles are tried and tested.

Or, check out our full collection of Wired and Wireless Bras, Underwear, or browse our Packs for multi-color combos at a discounted price.



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