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Every piece is inspired, fit and wear-tested from that perspective. We thoughtfully design garments that empower women to feel comfortable and confident in their own skin.
“Rethinking the intimates games from the inside out”
Best Comfortable Lingerie (Best of New York)
“This is hands down the most comfortable bra I’ve ever worn.”
“Negative stripped down the concepts of sexy lingerie to its basics to deliver on what you really want - to feel awesome in your own skin.”