“In a world of push-ups and pink, Negative goes back to basics with a focus on essentials - no itchy lace, no pesky bows."
“This bra is both comfortable and sexy - it's nice to see attention paid to a soft, supportive underband (the root of a bra, after all).” 
"Don't be fooled by the 'anti-lace' cups, the perforated fabric lies smooth under tops - way more exciting than your average t-shirt bra.” 
If you already wear a certain bra size most often, you'll probably be the same in Negative - or at least that's the best place to start.
If you've got specific questions, our awesome customer service team would love to help. No question is too small or TMI (trust us, we've heard it all) - hit us up: hello@negativeunderwear.com
If you don't like the fit of your current bras, pull out a tape measure and let's figure out what size you are in 4 easy steps
Step 1: Bra and Tape
Wear your best-fitting, unpadded, underwire bra and nothing else. Grab a soft tape measure that is in inches.
Step 2: Band Measurement
Wrap a tape measure around your ribcage, following the base of your bra band - pull taut so there's no dip in the tape, but not so tight that you create an indent. This number, in inches, is your band measurement. If the number is odd, round up to the nearest even.
Step 3: Bust Measurement
Move the tape around the fullest part of your bust, typically at the center of your nips, wrap evenly around your back, holding taut without any dipping. Take this measurement in inches, this is your bust measurement.
Step 4: Bra Size
Take your bust measurement (second one) and subtract your band measurement (first one). Each inch difference between your band and bust measurements equals one cup size. The band measurement and cup size combined are your underwire bra size.
An Example
