Bras don’t have to suck.

Supportive, but not restrictive. Simple, and still sexy. These are the bras you’ll reach for every day - and won’t rip off when you get home from work. Promise.

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Our bras are better. Here’s why.

1. Premium fabric

Sourced from the same mills as luxury brands, but we spared you the hefty price tag.

2. Designed by women

Because men aren't exactly experts in bras, right? Women are behind every major decision at Negative - product or otherwise.

3. Less is more

We focused on the essentials and ditched the rest. No bow, no frills, no padding, no embellishments.

“OBSESSED. Best bras I’ve ever owned.”

Jordan, 32B

“This is one order that filled my expectations. And by the way I am almost 71 and a size 32DD, which probably pushes your demographics.”

Dianne, 32DD

“Comfortable and sexy without any excessive/unnecessary frill. Amazing customer service.”

Nadia, 32DD

“The fit of EVERYTHING has been perfect, whether bras or underwear. And, the comfort can’t be beat! Your designs achieve the perfect balance of sexiness and comfort.”

Marie, 36C