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Bras don’t have to suck.

Supportive, but not restrictive. Simple, and still sexy. These are the bras you’ll reach for every day - and won’t rip off when you get home from work. Promise.

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Our bras are better. Here’s why.

1. Premium fabric

Sourced from the same mills as luxury brands, but we spared you the hefty price tag.

2. Designed by women

Because men aren't exactly experts in bras, right? Women are behind every major decision at Negative - product or otherwise.

3. Less is more

We focused on the essentials and ditched the rest. No bow, no frills, no padding, no embellishments.

“OBSESSED. Best bras I’ve ever owned.”
Jordan, 32B
“This is one order that filled my expectations. And by the way I am almost 71 and a size 32DD, which probably pushes your demographics.”
Dianne, 32DD
“Comfortable and sexy without any excessive/unnecessary frill. Amazing customer service.”
Nadia, 32DD
“The fit of EVERYTHING has been perfect, whether bras or underwear. And, the comfort can’t be beat! Your designs achieve the perfect balance of sexiness and comfort.”
Marie, 36C
“Bras? Am I even wearing a bra?”
Victoria, 34C

Shop the collection

The Sieve Demi

Made with Belgian power micro mesh, this is our most supportive bra.

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The Silky Demi

Ultra-adaptable fabric feels like second skin and is seamless under clothes.

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The Essaouira Demi

Our version of lace: Moroccan lantern open mesh. This bra begs to be seen.

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The Sieve Balconette

Our top-seller for a reason, with an ultra-flattering silhouette.

Shop Sieve Balconette –>

Vogue

“Rethinking the intimates games from the inside out”
Vogue

New York Magazine

Best Comfortable Lingerie (Best of New York)
New York Magazine

Who What Wear

“This is hands down the most comfortable bra I’ve ever worn.”
Who What Wear

Refinery 29

“Negative stripped down the concepts of sexy lingerie to its basics to deliver on what you really want - to feel awesome in your own skin.”
Refinery 29