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More than just a hashtag, it's our way of being. Less clothes, more confidence. Less concerned, more carefree. Less constricted, more comfortable. Check out our photo diaries to see how we #getnegative.


A project that celebrates strong women and what they do for themselves to feel like their best selves - photographed in their homes, in their element. 

Into the Great Wide Open

Heat on your skin. Wind in your hair. Space in your world. You know the feeling.

Airplane Mode

Phones off, clothes off, a day in airplane mode, feeling all the feels.

City Staycation

Ain't no shame in a little solo party when you've got a PH all to yourself.

Squad Stays In

OK ladies now let's get in formation: Negative does 'The Staycationers.'

The Case for Staying In

The 'I don't want to leave the house today and I like it'-kind of feeling.

Nude v1

Sleep nude. Wear nude. Get nude. Feel nude. In the nude.

Chapter Two

Less frills. Less fuss. Less fluff. Less color. But no less confidence.

Introducing Black

A whole new way to under wear - uncomplicated, considered, minimal.