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The Non-Wire Bra

The Non-Wire Bra

The Non-Wire Bra

Ours have amassed mile-long waitlists - and now they’re back, with even more colors and fabrics to choose from. Meet the Non-Wire bra collection with a cult following. (And yes, we recommend stocking up. Just in case.)

Shop All Non-Wire Bras –>

Our bras are better. Here’s why.

1. Premium fabric

Sourced from the same mills as luxury brands, but we spared you the hefty price tag.

2. Designed by women

Because men aren't exactly experts in bras, right? Women are behind every major decision at Negative - product or otherwise.

3. Less is more

We focused on the essentials and ditched the rest. No bow, no frills, no padding, no embellishments.

“OBSESSED. Best bras I’ve ever owned.”
Jordan, 32B
“This is one order that filled my expectations. And by the way I am almost 71 and a size 32DD, which probably pushes your demographics.”
Dianne, 32DD
“Comfortable and sexy without any excessive/unnecessary frill. Amazing customer service.”
Nadia, 32DD
“The fit of EVERYTHING has been perfect, whether bras or underwear. And, the comfort can’t be beat! Your designs achieve the perfect balance of sexiness and comfort.”
Marie, 36C
“Bras? Am I even wearing a bra?”
Victoria, 34C

The Sieve Non-Wire

Subtly sheer honeycomb mesh creates a flattering shape and support.

Shop Sieve Non-Wire –>

The Silky Non-Wire

Buttery smooth Belgian stretch nylon fabric hugs and curves in all the right places.

Shop Silky Non-Wire –>


“Rethinking the intimates games from the inside out”

New York Magazine

Best Comfortable Lingerie (Best of New York)
New York Magazine

Who What Wear

“This is hands down the most comfortable bra I’ve ever worn.”
Who What Wear

Refinery 29

“Negative stripped down the concepts of sexy lingerie to its basics to deliver on what you really want - to feel awesome in your own skin.”
Refinery 29