At Negative, we believe that you should love your first layer. Our core concept is ‘less is more’ – we create luxury bras, underwear, and loungewear that elevate the everyday, merging comfort and cool at a wearable price. We focus on the essentials and ditch the rest. The result? The best women’s underwear and bras in terms of fit, comfort, support, and quality that lasts.

Our best-selling women’s bras and underwear have a cult-following for a reason. We don’t compromise function for design, or comfort for style — our obsessively crafted pieces check all the boxes. Plus, they make the perfect gifts for brides-to-be, new mothers, and any woman in your life (gift to self counts too!) Whether you are looking for the best wireless bras for support, crazy comfortable bralettes for staying in, or the softest lounge layers, you’ll find all that and more in our Best Sellers collection. These top rated styles are tried and tested.

Or, check out our full collection of Wired and Wireless Bras, Underwear, or browse our Packs for multi-color combos at a discounted price.