What size bra should I order?
Negative tends to run true to size for most customers (especially those who are used to shopping boutique or European brands) - so if most bras in your drawer are 34B, it's a safe bet to start there.
If you don't like the way your current bra size fits, shoot us a note: email@example.com - we'd love to help diagnose the crux of the issue and recommend the best new size for you to try.
Still not convinced you can buy bras online? The good news is we're always willing to ship back and forth for free until we get it right, so even if the first try isn't perfect, we're here to help you find something that is.
What size underwear should I order?
When it comes to underwear - our sizing runs (approx.) as follows:
0 = XS/S / jeans size 24, 25, 26
1 = S/M / jeans size 26, 27, 28
2 = M/L / jeans size 28, 29, 30
3 = L/XL / jeans size 29, 30, 31
If you're a thong person, this chart should be pretty plug 'n play. If you're a brief person and more well-endowed from behind, or like a slightly higher rise, you may consider sizing up for more coverage.
In between sizes or just super unsure? Our fit specialists know their stuff: firstname.lastname@example.org.
I can't find my size, what's up/what now?
Negative is just a baby company - we worked on our first collection for several years to refine every detail. We wanted to make sure our customers would love our line as much as we do, so we kept the styles + size range edited to start and have slowly expanded as we've grown. As we continue to grow, so will our range. The more people who know, the faster we'll get there. Waiting to see something? We'd love to hear from you: email@example.com.
And PS - our garments are all made with pretty ample stretch so you might try your sister size if it's available and see if we can surprise you with a great fit - after all, according to Oprah, 80% of us are wearing the wrong bra size anyway... Find out more about sister sizing below.
What is this 'Sister Size' you speak of?
Many women actually find that they can wear a few different bra sizes and still get a great fit. Wait, whaaaat? Yep, it was news to us too - underwire bra sizing actually works on a diagonal sliding scale, which basically means that the actual underwire used in a 36B is the exact same wire in a 34C, is the exact same wire in a 32D. Or, to go in the opposite direction, the wire used in a 32DD is the exact same wire in a 34D, is the exact same wire in a 36C. For real though!
Takeaway: if you've always worn a 36D (example) and never felt like the fit was great (band rides up, straps dig in), you might consider trying a 34DD, starting on the loosest hook, and see if you actually prefer how it fits and feels over the course of a day. Bra expert rule of thumb: a snug band = more support; a loose band = straps that will dig.
How do I keep my Negative in good shape?
All of our materials are super luxe. They're not so delicate that you can't wear them in your daily rotation (because then what would be the point - right?!) but when it comes to wear + care - like with any nice garment - the more delicate you treat them, the longer they'll last.
Wear: Bras (like boys) need room to breathe (who knew!). It's best to rotate them on an every other day or so basis to give the elastics time to readjust. Our rule of thumb: keep a handful of your favorite bras in rotation - even buy duplicates of your go-to pieces. More cup to support? More bras in your drawer :) With underwear ... listen to your mom + change it daily. End of story.
Care: Underwear and tees can be machine washed cold/delicate and laid flat to dry. Bras should be hand washed in cold water, with delicate detergent. Yea it's annoying, but so is cardio. Wires do pop in machines (sometimes in as little as one wash!) and Tide frays fine fabrics. We promise it's worth the effort.
Replenishment: Unlined, underwire bras have a shelf-life of about 12 months with good wear and care. Sure, most of us still have an old stretched out bra from high-school (yikes), but is that really the goal? Really? Replacing your bras yearly is best practice - just like you would your favorite white tees or your go-to jeans. Trust us, your girls will thank you and your drawer will be infinitely less embarrassing.
With underwear - the restock cycle is about the same - 12ish months. If it's fraying, stained, stretched out, or has holes... well, that's probably enough said. Our philosophy? Out with the old, in with the new - bc why hold on to old underwear?
Which style is best for me?
We don't choose favorites when it comes to chocolate or children - and we feel the same way about our collection. Our styles were all designed with thought, care and attention to detail, with the goal of helping more women feel amazing and confident in their own skin - bc honestly confidence is our jam. With that, we take the time to expertly fit each cup size in our range - whether you're an A or a DD, our bras can work for you. That said, we certainly advocate for a bra wardrobe - one where you rotate across a handful of styles and show the girls some love. So, if we had to categorize our styles...
Sieve: sexy + support
Do your supportive bras resemble your mom’s “unmentionables” a little too closely? Say no more. While women across the board love the Sieve collection, our customers in the C/D/DD cup range are especially drawn to the level of smooth support the honeycomb micromesh provides - with and without a wire. When it comes to cup shape, the Sieve Demi is a bit higher coverage across the chest, while the Balconette is lower cut in the décolletage, and the Non-Wire is more open in the chest with a very simple shape (best suited for A-C/D cup sizes). Everyday, weekend or a special occasion … the Sieve has it covered (or just enough!)
Essaouira: edgy + coverage
You know those bras that you’re always worried about peeking out of your shirt? This isn’t one of them. The Essaouira name was inspired by the unique detailing of the textile, which reminded us of a Moroccan lantern. This one-of-a-kind fabric is our version of lace (or 'anti-lace' as we call it) - equal parts fashion and function. Customers are always surprised by the amount of support + coverage the perforated, open-hole fabric actually provides - especially if nips are a concern, it really does keep everything in place.
Silky Black and Boa: comfort + cool
Are you part of the "I hate my bras" fan club? Do you immediately rip yours off first thing when you get home from work? We've got a bra for you! Our silky collection (which currently includes the Silky - solid black, and Boa - printed in black and white) is made of this buttery thin nylon material that truly feels like a second skin. The cups themselves are double-lined for coverage, and the underwire is so comfortable, you’ll forget it’s even there. Pre-warning: customers have frequently found themselves falling asleep in these bras and never wanting to wear anything else. To which we say: awesome, but buy a few so you can rotate!
Ok, convince me – are your bras actually supportive?
Absolutely! Negative is a brand that cares as much about function as design - comfort + cool is in our DNA. We think they should go hand in hand and that you shouldn't have to compromise on one over another. We chose to use underwires in most of our collection for that reason - without a wire, gravity can be pretty challenging, especially with larger cup sizes. That said, we also thought a lot about the structure and casing around those wires - very literally the sticking point for a lot of poorly made bras - in order to make them the most comfortable possible. We want you to forget you're wearing our bras - underwires and all. And, for our more well-endowed ladies, the Sieve collection is likely your best bet - we scoured the world for this amazingly luxe micro mesh that's both lightweight, soft and breathable, but also powerful in it's support function. Our Sieve Demi and Sieve Balconette bras are consistent best-sellers for our 32D/34D/32DD customers. Some of our best customers have a drawer full of them!
I want more colors and styles and I want them NOW!
Ok, that wasn't a question... but so do we! Our mainly black launch collection was exactly that - just the start - and hopefully the start of something great! We wanted to keep the first collection edited and in line with our brand ethos, but we're always thinking about what's next. White was our second big push, and Nude v1 rounded out our core. We've got other neutrals in mind as we grow - as well as new prints. Have a great idea or a lifelong underwear wish? Email us at firstname.lastname@example.org and we promise to listen.
Shipping & Returns
Do you charge for shipping and returns?
Domestic shipping is free for orders over $100. For orders under $100, shipping is a $5 flat rate to anywhere within the continental U.S. For those of us who need it faster, we offer Priority Mail (2-3 days) for a $15 flat rate. For those of us who forgot an important birthday, event or holiday, we offer Overnight Mail (1-day) for a $40 flat rate - overnight orders must be placed before 9:30AM EST to ship out that day.
First returns or exchange shipping is always free - unless you're sending something back from outside the continental U.S., in which case you can send your returns package using the carrier of your choice. It can take 7-10 days to process your return once it's received at our warehouse.
To note, around holidays / holiday weekends, our order fulfillment times may be slightly delayed given the small size of our team. Please always allow at least 24-36 hours for order processing before a package is officially shipped out.
Do you ship internationally?
Yes - we currently ship to Canada and a handful of higher-volume international locations for a $30 flat rate shipping fee and handle all other non-U.S. orders by individual request via email at email@example.com. If you let us know what you'd like to purchase, we'll do our part to get you the best ship rate possible and provide a quote for review.
The takeaway? If you live outside the U.S., it makes sense to get a small group of your friends to go in on a bigger order together so the shipping won't suck so much (we're sorry!) Then we'll do our part to get everything to you as quickly and smoothly as possible.
How long will it take to receive my order?
We aim to send out shipments every few days - so to say that another way, order processing might not happen every day of the week. All orders within the continental U.S. should arrive within 5-7 business days on a bad day, within 3-5 on a good day. Good days may or may not involve flirting with the USPS guy... We also offer Fast (USPS Priority) and Overnight (UPS/FedEx) options for those of us in a hurry! Overnight orders must be placed before 11AM EST in order to ship out that day.
What's your return/exchange policy?
If you're not happy with your purchase please email us at firstname.lastname@example.org within 14 days of receiving your delivery. In your email, please include your order number, reason for the return and item/size for exchange, if applicable. We're just a baby company so we really do take feedback to heart!
To be eligible for a return or exchange, your items must be unworn, unwashed, undamaged and in their original packaging in the same condition that you received them. Please note, we only accept returns on bras, and not underwear. And, while rare, any items purchased in the context of a sale (online or offline), or with a discount code are considered final sale and are not eligible for a return request.
We cannot accept your return if more than 14 days have passed since the delivery of your order. Additionally, if more than 14 days pass between receiving a returns label and sending back your items, we cannot process your return and will ship the items back to sender.
For eligible returns, we'll email you a pre-paid shipping label to print and paste on the original envelope (or something similar). Remember to include a copy of the packing slip and your order number and we'll take care of the rest.
Upon receipt of your returned merchandise, we'll let you know we've received them and inspect the items. If approved, we will issue a refund or credit (aka exchange). Returns for a credit are free to process and issued electronically, returns for a refund require a $5 restocking fee for processing + handling, which will be deducted from the total amount refunded. Merchandise credits do not expire and can then be used toward the exchange of your preference. Please allow for 10 business days to see refunds reflected on your credit card statement.
Can I return underwear?
We don’t want to wear someone else’s underwear and would guess that you don’t either. We do not accept returns on underwear that's been opened, as we cannot re-sell them to other customers.
However we will issue merchandise credit for select orders to exchange for another size or style if it just doesn't fit. The upside? Our underwear are made with a lot of stretch, so as long as you order the size you typically wear, we're confident they'll fit. Questions before you buy? Email us at email@example.com
How can I gift Negative?
Negative gift cards can be purchased here. Our gift cards are delivered immediately and electronically to the email provided. Gift card emails contain unique gift code links that can be copied directly into the "gift card" section at checkout. If you have any questions about ordering, sizing or styles, our gifting gurus would be happy to make some recommendations and find the perfect gift: firstname.lastname@example.org
Where do you guys make these dreamy bras and underwear?
Before Negative even had a name we spent FOUR years researching lingerie - trying on every bra and pair of underwear on the island of Manhattan, spending hours in fitting rooms (not the most fun, but someone had to do it!) We scoured the world to determine every detail - meeting with mills and manufacturers who've made lingerie longer than we've been alive. We didn't stop until we'd found the best of the best - every component part considered, from Japanese elastics to French hook & eyes. We import these exceptional materials and manufacture our collection in Colombia - a free trade country with the U.S., which means labor and environmental standards we can be proud of. As a small business, we spend a lot of time with our factory, personally getting to know the women who work on the sewing room floor - many of whom are single moms in need of good, consistent, fair day work to support their families. We believe it's important to do good business while we grow our business.
Where can I find you guys IRL?
In most instances, Negative is sold exclusively D2C through this website and on the shopping app, Spring. If you're in the New York area, we'd love to have you by our Showroom in Soho to check out the collection in person. We typically take appointments Mon-Thurs between the hours of 10am-6pm (or so) - just email us to book a visit: email@example.com. We also host events and pop-ups periodically to spread the Negative love out in the world - the best way to stay in the loop? Sign up for our email list (blue bar at the top of this page!) The second best? Follow us on insta: @negativeunderwear - we promise not to disappoint.
What if I need to speak to a real person?
We get that and we're happy to chat. Give us a call at 631-316-8641 - if you happen to get our voicemail, we'll call you back asap! We try to be available for all live customer inquiries M-F between the hours of 10-6PM ET. And of course, you can always email firstname.lastname@example.org at any time of the day if that's easier.
Why should I love Negative?
Let's be honest, most of us don't love our underwear. Bra shopping is a pain. The options can feel pretty limited. And a lot of what's out there is frustratingly bad - too expensive, too tacky, too uncomfortable, too impractical - and sometimes just plain embarrassing. We wanted to change that equation and raise the expectation. Underwear and bras that look good and feel even better. That serve their purpose underneath... and alone. Wearable for every day, but special enough for holiday. High quality materials without the luxury price tag. They may be small garments, but we think you'll find lots to love.
Why should I spread the love?
Because friends don't let friends wear questionable underwear! Kidding aside, we know girl talk is the best way to get the word out, so if you love your Negative as much as we do (see above), then don't be shy and join the movement #negativeunderwear #getnegative You'll be in good company and we'll love you right back.
I gotta ask, what's up with the name?
Negative is all about taking away anything unnecessary - stripping down to the most essential bits. No bumpy embroidery, no itchy laces, no rigid seams. Our name is less literal, more philosophical - the antidote, the minimalist, the smartly simplified alternative. We define ourselves by what we're not - refreshingly not like the rest.