I love the look and feel of demi bra. Under a shirt, my breasts look natural while the bra also keeps them in place. If your breasts are two different sizes, this is also a great solution. I always struggled with full coverage bras -- one cup would gape or be too tight depending if I sized up or down. This bra doesn't show through shirts (a little nipple if it's cold, but if you wear thicker fabrics in cold weather, it's not noticeable at all.) The initial size I ordered was too big (I had guessed my size off of Gap bras, which are wildly inconsistent item to item) but returns were easy with Negative! A friend of mine had ordered a bra with cuup, but had a horrible time with exchanges, which is really typical for cuup. I chose Negative because the reviews for customer service were great, and I'd agree! I've owned this bra for about a month now, which isn't long, but it seems to me it was made well and will last through many washes and wears.