Every direct-to-consumer bra company is marketing themselves as being the most comfortable/forget you have it on/could sleep in it, but this is the first bra I’ve ever put on and almost felt better than no bra. It almost felt like a luxury to wear, it was so silky and soft, but I still felt supported and not jiggly. And I wear an E cup. Truly remarkable. Much more supportive and flattering than the typical no-wire bra.