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In a world of push-ups and pink, Negative goes back to basics with a focus on essentials - no itchy lace, no pesky bows."

This bra is both comfortable and sexy - it's nice to see attention paid to a soft, supportive underband (the root of a bra, after all). 

"Don't be fooled by the 'anti-lace' cups, the perforated fabric lies smooth under tops - way more exciting than your average t-shirt bra.”