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_INFOBLOCK_ Our Story

Our Story

Negative is a labor of love.
It started with night classes at FIT.
And hours in fitting rooms, trying on every bra on the island of Manhattan. 

We traveled to Paris to meet the pros – 
mills and manufacturers who've made lingerie longer than we've been alive.

We spent years on design and development – 
moonlighting our way through sourcing, samplemaking, fitting and perfecting. 
We handpicked each material from the best of the best, 
never compromising on quality, always mindful of what didn’t need to be there. 

The result is our edited collection – 
luxurious products without any fuss.  
We live in them every day, we hope you will too.