Negative is new way to under wear. Uncomplicated. Considered. Minimal.
We believe that less is more. That what's not there is just as important as what is.
So we focus on the essentials and ditch the rest.
Less fake - more real.
Less frills - more fit.
Less fabric - more skin.
In a world of pushed up and overdone, we’re intentionally not.
We’re Negative – the first layer – closest to the skin,
selectively exposed, undeniably intimate.
Negative is a labor of love. It started with night classes at FIT. And hours in fitting rooms, trying on every bra on the island of Manhattan. We traveled to Paris to meet the pros – mills and manufacturers who've made lingerie longer than we've been alive.
We spent years on design and development – moonlighting our way through sourcing, samplemaking, fitting and perfecting. We handpicked each material from the best of the best, never compromising on quality, always mindful of what didn’t need to be there.
The result is our edited collection – luxurious products without any fuss.
We live in them every day, we hope you will too.
We met as Freshman in college and became fast friends. Style was our creative outlet (and shared obsession). The one thing that never got much thought was underwear. For girls who cared so much about clothes, our undergarments were overtly underwhelming. We couldn't accept that something so essential had to suck, so we decided to do something about it.
For girls by girls. Challenging the status quo. Obsessively crafted. Accessibly priced. To better underwear for every day!
Lauren + Marissa