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Negative consists of the kind of easy, simple, silky soft pieces you want to wear all day every day at competitive price points. 

I love that it's not overwhelmingly feminine where you feel suffocated with bows and cheap lace - it's sexy, simple, understated, edgy." 
Samantha, 34C + Medium/Large

With materials from the same mills as high-end lingerie, Negative sells luxurious loungewear and underwear at a fraction of the cost.