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Making complicated things uncomplicated since 2014

Bras. Underwear. Sleepwear. We make ’em better than the rest - here’s how.

For women, by women

We didn’t compromise on the important stuff: fit, function, comfort, and aesthetics. We wanted to make intimates that feel as good as they look - and we did just that.

Shop the collection –>

Operating in the Negative space

We focused on the essentials and ditched the rest.
No lace, no padding, no bows, no decorations.

Details matter

Whether it’s silky grosgrain straps, mother of pearl buttons, or luxurious fabrics that outperform across the board - we don’t skimp on the details. The result? A difference you can see and feel - and top-drawer essentials you want to wear every day.

Here’s to feeling amazing in your own skin - no frills or fluff required.

Negative Underwear

Vogue

“Rethinking the intimates games from the inside out”
Vogue

New York Magazine

Best Comfortable Lingerie (Best of New York)
New York Magazine

Who What Wear

“This is hands down the most comfortable bra I’ve ever worn.”
Who What Wear

Refinery 29

“Negative stripped down the concepts of sexy lingerie to its basics to deliver on what you really want - to feel awesome in your own skin.”
Refinery 29