The Negative collection is underwear you want to live in —
fashion meets function, wearable and covetable, night and day,
work and weekend - uncomplicated, considered, minimal.
Our brand is deﬁned by what’s not there.
We believe less is more —
less satin, sequins, bows and ribbons.
So we focus on the essentials and ditch the rest.
In a world of overdone, we’re underdone.
In a world of pushed up, we’re deliberately dressed down.
We’re Negative — a whole new way to under wear — closest to
the skin, selectively exposed and undeniably intimate.
Lauren + Marissa
Thanks to our amazing team:
Zander Price Photography
Jesse Meighan + Maile Lewis
Ken Izawa, Julia Taffet, Hannah Guz, Ross Matsubara, Noa Santos, Danja Mathari