It's a sad reality - most of us hate our bras, or at least hate wearing them. It's this constant struggle of dissatisfaction, discomfort, disinterest - or just plain giving up.
We started Negative because we questioned why bras had to suck and decided to do something about it and make something better.
The lovely ladies at PureWow took a stab at solving some of the most common bra problems we all face - from straps that slide to bands that dig - reminding us all that alternatives do exist, if you're willing to try something new. They spotlighted Negative as "The Bra For Those Who Hate Wearing A Bra," which is honestly one of the biggest compliments you could ever give us.