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WWD Exclusive - Negative Nude v1

In a world full of boring beige, we opted for a true color. Our first neutral - and a sign of more to come. Introducing Nude v1 - with the exclusive launch coverage on Women's Wear Daily

“In picking our first neutral shade, we knew it would be next to impossible to match a universal skin tone with any one Pantone color. We wanted to pick a beautiful, bright shade that wasn’t so tepid. A color you’d be proud to wear without any clothes on or something you’d be just as likely to gravitate towards if it were a ready-to-wear garment."




source: http://wwd.com/markets-news/intimates-activewear/negative-underwear-nude-colorway-10138902/