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Best of New York

Just when we thought the above freezing temperatures and sunshine were the best part of our Monday, New York Magazine's venerated Best of NY List went live and we officially made the cut on their Best of New York Shopping Picks for 2015

Talk about OMFG.

Because, you know, when the unofficial (or official - honestly - depending who you ask) arbiters of New York cool deem you the "Best Comfortable Lingerie" for everyday wear... you can't help but totally, whole-heartedly flip out. 

And yea, while "comfortable" may not be the coolest of words, it is cool to feel confident - in your own skin, and in what you're wearing. As a brand, we've always believed that you shouldn't have to sacrifice function and fit for thoughtful design and style. Comfort and cool is part of our DNA and it's why our co-founders ("downtown gals") Lauren Schwab and Marissa Vosper "spent a year trying on undergarments in fitting rooms across the city and surveying thousands of women" while developing the core Negative underwear collection. Not to mention the many years subsequent that we spent samplemaking, iterating and sourcing the most luxe fabrics, elastics and trims from the best vendors around the world. 

In the words of NYMag, "the result is four simple styles produced with premium-quality cotton and nylon elastane sourced from Belgium and the U.S... as comfortable and cool-looking as their Alexander Wang tees." Yes, and yes.