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On everyone's gift list

We know, we know: Valentine’s Day is over. But, we’re firm believers in treating yourself (or someone you love) whenever - wherever. Because really, isn't it better to get great underwear any day of the year - not just on Valentine's Day? Yes. The answer is always yes. #bestgiftever

And in case you don't believe us, check out Negative featured in this season's best Valentine’s Day Gift Guides:

Details Magazine: A Valentine's Gift For Her to Wear That You'll Enjoy Too
"If you're still on the hunt for the perfect Valentine's gift, look no further than Negative - the coolest new lingerie brand to hit stores in years. Conceived by two friends from Fashion Institute of Technology, the line is made up of minimalist-with-a-twist separates and sets that embrace a Parisian, effortless aesthetic while managing not to break the bank (thanks to a direct-to-consumer business model). The set here, an upscale deconstructed take on a boa pattern (available in white or black) will set you back a little over $100, proving that Kiki de Montparnasse has nothing on these ladies." #damnstraight

New York Magazine: 20 Lingerie Looks To Take Into The Bedroom This Valentine's Day 
2015 Lingerie Buying Guide - Negative Underwear
The Zoe Repor
: Valentine's Day Lingerie For Every Type Of Girl
Z100, Elvis Duran and The Morning Show: What's Trending - Negative Underwear 
Ivanka Trump
: Not-Cheesy Valentine's Day Gifts For Her 
WhoWhatWearWhy I Don't Go To Bed With Sexy Lingerie 
The Manual: The Valentine's Day Lingerie Gift Guide
Bobbie Thomas, The Today Show: Not So Negative Underwear
Vensette: Sweet Nothings - Valentine's Day Beauty with Negative Underwear Founders Lauren and Marissa