In good company on Yahoo! Style as part of the cool crop of new online brands "capturing the hearts of fashion insiders and super shoppers alike." When you're sitting next to players like Everlane, AYR, The Arrivals and Outdoor Voices, it definitely feels like a winning team.
And when it comes to Negative specifically?
"Sexy lingerie doesn’t have to be about lace... [Negative's] snakeskin-print bras and classic-white thongs are meant to be provocative without too many flourishes. In fact, the line’s super-soft, off-the-shoulder tees and tanks are sheer enough to show off what’s underneath."
Oh hell yes.