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Best New Online Shops

When Refinery29 describes you as making "uncomplicated underwear for complicated people" - you take it as a compliment. 

We’re in good company with our friends The Arrivals, AYR and DSTLD on Refinery29’s killer list of the best new online shops of 2014, and we’re blushing over their mention of our “list of devotees that includes Lucky EIC Eva Chen, Hannah Bronfman, and many an R29 editor obsessing over the label’s perfect underpinnings.” #obsessed