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xoJane featured us as one of their fav indie lingerie brands "competing with the pink and black giant" by doing “femininity in more imaginative ways” - sounds pretty on point.  

Negative is all about style without sacrificing comfort, a.k.a. a collection that “feels like sitting alone in your underwear illuminated by your laptop glow, yet still looking hot as hell” - gotta love xoJane. And yes, we can all agree that more Boa prints - in lingerie and in life - is a good thing. Now in black and white #getnegative