Free US shipping + extended holiday returns


It's no secret that Hannah Bronfman is one impressive #GIRLBOSS
Entrepreneur by day, DJ by night (or vice versa), and as if she didn't have enough on her plate, she decided to launch her own site - HBFit - earlier this week. 

As her first installment of HBAsks, Hannah sat down with our co-founders, Lauren and Marissa to dive into all things health, fitness and beauty. While Negative keeps us thinking about underwear pretty much 24/7 (let's be honest), it's so so crucial to create balance - to focus on yourself - to give a little love back to the most important person in your life - YOU. 

It's really fitting because we believe that underwear is a big part of that. It's the first thing you put on in the morning, the last thing you take off at night - almost every day. And most people never see it at all. Underwear is something you should do for you. To make you feel good - inside and out. 

We're so honored to be part of the launch of Hannah's site and the big next chapter in her world. 

Lots of love (and self-love!)