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Cool Hunted

The cool kids at Cool Hunting came by for a visit. 
Proving our theory that when smart is sexy, it's not possible to be too cool for school. 

Negative Underwear's No-Frills Bra
Two friends perfect comfortable, high-quality lingerie at a more affordable price. 

Shopping for lingerie is not always a light-hearted task. From unforgiving mirrors to finding the perfect fit for your unique body shape, it can be a stress-inducing experience. Even harder though, is finding underwear options that aren't a gaudy shade of hot pink or over-embellished with lace and bows. Filling the void between T-shirt bras and impractical "special occasion" lingerie are Marissa Vosper and Lauren Schwab of NYC-based Negative Underwear. The two women design comfortable, everyday styles that still flatter with a luxurious, contemporary touch.