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Eva Chen's Favorite Underground Brands

The Lucky Mag's EIC made a list of her new favorites for the Coveteur
Negative made the cut. No seriously.
So we basically died and went to heaven. 

An article so short and sweet we couldn't help but post in full...


"It's amazing to me how there's a crazy-wide scope of apparel brands to appeal to every type of shopper: the minimalist, the street-style-peacock, the boho-chic... But there are so few lingerie brands that cater to a fashion audience. Negative Lingerie is a new line from two young entrepreneurs who created bras and other unmentionables that are A) supremely comfortable (no digging or adjusting all day) and B) super cool looking and worthy of wearing with your best Alexander Wang." - Eva Chen (yea, you heard us right)