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Why should I love Negative?

Let's be honest, most of us don't love our underwear. Bra shopping is a pain. The options can feel pretty limited. And a lot of what's out there is frustratingly bad - too expensive, too tacky, too uncomfortable, too impractical - and sometimes just plain embarrassing. 

We wanted to change that equation and raise the expectation.
Underwear and bras that look good and feel even better.
That serve their purpose underneath... and alone.  
Wearable for every day, but special enough for holiday.
High quality materials without the luxury price tag.  
They may be small garments, but we think you'll find lots to love.