Female founded & operated
Every piece is inspired, fit and wear-tested from that perspective. We thoughtfully design garments that empower women to feel comfortable and confident in their own skin.
Operating in the Negative space
We focus on the essentials and ditch the rest — you won’t find unnecessary bows, padding or adornments. Our minimalist approach emphasizes comfort, quality and function first.
Luxury quality
We source the finest fabrics in the world from Europe’s longest standing experts in lingerie. The result? Intimates that feel as good as they look, and last longer too.
Here’s to feeling amazing in your own skin - no frills or fluff required.
Vogue
“Rethinking the intimates games from the inside out”
New York Magazine
Best Comfortable Lingerie (Best of New York)
Who What Wear
“This is hands down the most comfortable bra I’ve ever worn.”
Refinery 29
“Negative stripped down the concepts of sexy lingerie to its basics to deliver on what you really want - to feel awesome in your own skin.”
